Let’s take as an example one of my educational websites. I started this website with the budget of $100 and after 6 months the website started to rank in the top 10 with several keywords.
What will you learn?
- The keywords research
- How to find the proper keywords for your website
- Which keywords will gain the most traffic to your website
- How to use keywords in your content
The first step is to sit back, relax and do some research about your “niche” to find the “ranking” opportunities.
This is done with the help of Google Tools. For the keywords research, we will use Google Keyword Planner. It makes sense to use Google Tools because they are absolutely free, easy to use and foremost, we want to rank high in the Google search engine, right?
So, let’s get started. My educational blog is about the Accuplacer (the college placement test). It is centered on the English and Math test which is necessary to complete to be able to enter most of the Colleges in the US. I focused on the English part.
Let’s learn something about our potential visitors/possible customers. The group of people, we are targeting are mostly lower class and foreigners. The Placement Test is meant to be taken by the ESL (English as a Second Language) students as well as working professionals who wish to pursue a Degree from the College in order to advance in his/her career. That’s enough for the start. Remember the better you know your visitors the better you can serve them and make money.
The next step is to check, what keywords are associated with the specific “niche” we are working with. I plugged in the Google’s Keyword Planner tool and checked the main keywords of the website: “college placement test” and then analyze the results.
What we are looking for are the low competition keywords. Actually, the Competition status is originally intended for advertisers for the purpose of determining how many advertisers are bidding for that particular keyword. This is a great advantage in our own research in determining the competition of the keyword in Google Search engine too. Why low competition? This is because, since we are starting a new website, we have to start from the scratch to get slowly and naturally up to the top 😉
The low competition keywords are a great source of traffic for starting blogs or websites. They are not as great for the sales. Although they can still generate some sales or leads, but that depends on your content and ability to pursue the visitor to pull out their wallet.
Comparing the keywords
Low competition keyword for example: “college placement test”
Why? Because this is the visitor who is looking for some information about the test and is not thinking about buying some sort of book or set of test practices yet.
But the keyword; “placement test books” is a high competition keyword. Why? Because, the visitor is looking for a book about the placement test and if he finds one, he is very likely to pull out the wallet and buy one.
Once we identify the right keywords it’s time to write some articles which will include our low competition keywords.
One of my chosen keywords was “accuplacer vs compass”
The average monthly search is only something around 40 visitors and a low competition.
I put together an article: “THE DIFFERENCE BETWEEN THE ACCUPLACER AND THE COMPASS TEST”
And after a couple of months, I started getting visitors searching for this keyword and its related phrases as you can see on the picture below.
“To start a blog or a website, make sure you have at least 4 articles ready to go out live before you launch your new site. “
Some of my articles where:
“HOW TO PREPARE FOR A PLACEMENT TEST”
“WHAT ARE YOUR OPTIONS IF YOU FAIL ON THE COLLEGE PLACEMENT TEST?” – The low competition keyword associated with this article; “what happens if you fail a placement test” – this keyword is number 4 in the top 10 and outranked even the giant website ehow.com!
The content must be unique, informative and “hand” written.
Let’s go back to our ranking strategy.
Now is the time to rank our keywords in Google. We are not going to wait for Google to discover our articles. We will simply submit them via Google Webmaster Tool. After the links have been submitted, we will start to build our Backlinks around our articles. One great idea is to PING the website when you add a new article.
PING is basically a signal to the Google Crawler Bots that there might be something new and interesting to index on the page you are pinging.
Backlink Strategy is a very complex process. In its very basic, we need to make as many websites as possible to refer/link to our articles. The more backlinks from quality websites, the more authority will be given to our website. And a high authority means, high ranking in the Search Engines.
There are lots of software and tools for automatization which are often very boring and exhausting. As a counter weapon to these tools, Google invented their “monitoring” system called Panda and Penguin to find and penalize the websites using spam and automatization to rank high in the search engines. With every update of these “monitoring” systems, it becomes more and more difficult to rank a website by using automatization.
So, let’s give Google what it wants. Polished and informative articles!
You learn today, how to do a basic keyword research. The next step is to use keywords in the content. An ideal backlink carries appropriate anchor text, the text which appears highlighted in a hypertext link and when clicked, transfers a visitor to other page or URL.
If you are targeting the keyword ‘pizza place’, your anchor text pizza has to be in the context.
“There are multiple websites, where the most popular pizza place in the New York can be found.”
The next step is to create articles loaded with the proper keywords and start your own backlink strategy. For some help see my next article “Make Money from Guest Blogging”